Interview with a Female CEO: Alison Gordon Studio’s, Alison White

We are sitting down with a new female entrepreneur each month to get the scoop on what it takes to do what you love.

If you didn’t already know, Alison White is Alison Gordon Studio’s CEO and Founder. She has worked endless hours and put in immense effort to make her fashion-themed stationery business as successful as it is today. She also strives to empower women through her products and company’s goals.

We want to empower all of you, so we sat down with Alison to find out all there is to being a female CEO.

Alison White at the Pink Tartan ‘Canada 150 Event’ standing with her collection in their Yorkville Store.

When did you know you wanted to become your own boss?

It was my dad that made me want to pursue going out on my own. He had such confidence in me. After a little push from him, I decided to give it a try!

Who inspired you most?

My dad is my inspiration. He was an entrepreneur as well. He was very successful and knowledgeable in what he did. I was always proud of his sense of loyalty to his clients, positivity, and love for what he did.

What were some of the challenges you faced to get to where you are?

There have been many challenges. Learning to have your hands in so many pots — you are bound to make mistakes. I have to be everything from designer to handling production, warehouse, shipping, inventory, accounting, sales, marketing and PR. They are all a learning curve. I also think it can be scary because even if you have a great and successful month, you never know what will happen the next month!

How do you manage your work, social and family life?

I have to be really strict with myself about how much I work. When I first started out it was all I did, day-in and day-out. Eventually, I became drained and felt my creativity depleting. So, I have trained myself to keep a very strict schedule at work and by staying active, enjoying social outings once in a while, and making sure to enjoy time at home with my husband.

What have you learned most about running your own company?

I’ve learned more about who I am and who I want to be. I had to find confidence to reach out to new stores and speak on behalf of my brand. It’s allowed me to grow as an individual and helped me strive to make new goals.

What advice would you give to women wanting to become entrepreneurs?

I would tell them don’t give up. The first few years are hard but it does get a bit easier. You will always be a bit scared for the future and will always be hoping things will continue to grow for the better, but the feeling of watching something you build grow and see people interact positively with it is a feeling that surpasses the rest and keeps you going. Hang on to that feeling and continue to reach for the stars.

What’s next for Alison Gordon Studio?

We are really excited to continue growing in the home décor and accessories industries. Stay tuned for our spring launches!

Until next time,

Alison Gordon Studio

By: Karolina Jalowska

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